06/18/2013– IT Lead Generation Creates Success For High Technology Companies

Voorhees, NJ - For any company, one of the biggest challenges can be finding a way to successfully market their products and services to prospective buyers. In the high technology field, exhibiting at a technology trade show can be a highly effective method of generating IT sales leads. The high technology companies which have the best rate of conversation of their sales leads are those who know how to turn initial contacts into contracts.

As technology continues to improve and provide new ways to enhance the lives of individuals and the productivity of businesses, it is critical that people have a place to learn about the latest technological innovations. The technology trade show is one of the best resources for companies seeking the technological upgrades that will help them grow their businesses in a cost-effective manner. For the high technology company with new products and services, the trade show is an ideal forum for showcasing their newest offerings, as the people in attendance are looking for what they sell. Technology trade shows are a proven source of solid IT lead generation; in fact, IT sales leads from trade shows are five times more likely to be converted into an appointment than a lead made through cold calling.

The disconnect for many technology companies comes in the hours immediately following the technology trade show. Despite exhibiting at the show for the express purpose of generating IT sales leads, the majority of high tech firms admit that they follow up with as few as 20% of the contacts they make at the show. Without a strong, targeted post-show follow up plan in place, the return on investment for exhibitors can be very poor. On the other hand, according to IT lead generation specialists TSRI, when handled effectively, the initial contacts from a trade show can be converted to sales appointments in as many as one out of seven cases. TSRI explains that for most high tech firms, it simply makes more sense to outsource trade show follow up to a dedicated company such as theirs, leaving the computer company free to focus on their core business of innovating. With an average of 75 – 86% post-show contact rate, TSRI is able to help build the strong and continuous sales pipeline that is key for success.

TSRI is in the leading provider of IT sales leads for high technology companies. TSRI has a proven track record of providing the needed follow up to IT lead generation efforts. They have partnered with technology industry leaders such as Hewlett-Packard and AT&T, offering innovative sales and marketing solutions. Their IT lead generation programs focus on the technology trade show and how to get prospective customers to attend the trade show, attend the exhibitor's presentation, and agree to a follow up appointment to learn more. Contact TSRI for more information at (877) 639-7252 or visit their website http://tsrweb.com/services/technology-it-lead-generation-demand/.

Karla Winter
Technology Sales Resource Interactive (TSRI)
3 Progress Place
Voorhees, New Jersey 08043
(877) 639-7252
info@tsrweb.com
http://tsrweb.com/